Available now as a fillable digital PDF, with physical copies open for pre-order

Sherrena Hogan, the Founder and CEO of RS Beauty Pricing, a Black-owned beauty-tech company built to help beauty professionals stop guessing and price with purpose, has announced the release of her Business Record Keeping Journal, a unique planner designed for stylists, braiders, estheticians, and other beauty professionals who want to track the numbers behind every appointment. The journal doubles as a scheduling book, giving professionals one organized place to book appointments and keep client information alongside the numbers from each visit.
It tracks income, expenses, cancellations, refunds, and year-to-date totals, so professionals can manage their schedule and see how their business is performing in the same book. It was created to address a common problem in the beauty industry: many talented professionals undercharge because they don’t have a clear view of what their business is really bringing in. The journal also makes tax time easier. Because a full year of income and expenses is recorded in one place, professionals can hand their tax preparer organized numbers instead of scrambling through receipts and bank statements at the last minute.
“Beauty school teaches you how to do hair, nails, and skin, but it rarely teaches you how to run a business,” she says. “Too many professionals price their services based on what the shop down the street charges instead of what they need to operate. This journal helps them see their real numbers so they can make confident decisions about their pricing, their taxes, and their future.”
Sherrena is a Marine Corps veteran, licensed cosmetologist, natural hair specialist, tax preparer, and licensed Texas realtor with six years of experience in the beauty industry and a bachelor’s degree in business. She built RS Beauty Pricing to give beauty professionals the business tools and guidance she had to figure out on her own.
Available in two formats:
• Digital Fillable PDF – $42.99: Instant download, ready to use today on a tablet or computer.
• Physical Journal – $54.99 (plus shipping and tax): Now available for pre-order. Pre-orders will ship as soon as the first print run arrives.
Use it your way. The journal works on its own, alongside a professional’s booking website, or together with the RS Beauty Pricing app, launching soon on the Apple App Store and Google Play. Professionals can use the journal by itself, pair it with one of the other tools, or use all three. The journal tracks the numbers from each appointment, including income, expenses, cancellations, and refunds. The app helps professionals set their prices based on what it actually costs to operate their business. Together, they give beauty professionals a clear picture of what they’re earning and what they need to charge.
For more details, visit RSBeautyPricing.com
Also, be sure to follow the company on Facebook and Instagram
About
RS Beauty Pricing, a DBA of RS Cosmetology Consulting Co., LLC, is a beauty-tech platform and community for beauty professionals, students, beauty schools, and salons. Its mission is to help beauty professionals stop guessing, price with purpose, and build more profitable businesses.
Price with confidence. Plan with purpose. Grow with RS Beauty Pricing.
For press inquiries, contact RS Cosmetology Consulting Co., LLC at sherrena.hogan@rscosconsulting.com
