Drake has ramped up his Iceman rollout in spectacular fashion by hiding the album’s release date in a huge ice structure in Toronto.
On Monday (April 20), the Canadian hitmaker announced on Instagram that he had erected an enormous ice installation in the parking lot of the Bond Hotel in downtown Toronto housing the release date for his eagerly anticipated new album.
“Release Date Inside. 81 BOND STREET DOWNTOWN TORONTO,” Drizzy wrote alongside photos of him stood next to the makeshift monument wearing a Green Bay Packers varsity jacket.
Since Drake’s post, fans have gathered in droves at the ice structure and some have even attempted to break it down with sledgehammers, pickaxes and other tools. Others have resorted to trying to melt it using flamethrowers, hairdryers and small campfires.
If fans are unsuccessful in their attempts, reports suggest the blocks of ice will melt naturally in around a week given the current seven-day forecast in Toronto.
The unique stunt follows a number of other recent Iceman teasers from both Drake and OVO insiders.
The Certified Lover Boy recently suggested that his album was finished by writing on his Instagram Stories, “It’s in” next to a photo of ice blocks.
He also appeared to be responsible for a huge explosion in Toronto last week, which was rumored to be part of an upcoming music video dubbed “Project Bot.”
On a recent episode of the New Rory & Mal podcast, media personality Mal shed light on what fans can expect from Iceman, claiming it contains “some of the best rapping I’ve ever heard from Drake.”
“Y’all don’t even know what Drake is preparing to do [with Iceman]. The music he’s created, the way he’s getting ready to entertain the culture, it’s on a whole different level,” he said.
Mal also claimed that the album will make it “crystal clear who the top dog is,” alluding to Drake’s fierce rivalry with Kendrick Lamar.
